The Special Group
Representing Special Group, Heath Lowe and Tony Bradbourne.
Special Group are a creating advertising agency based in Auckland who enjoy producing original work that gets results for clients.
They young agency was recently named the 'hottest' independent NZ agency in a leading Australasian marketing magazine Campaign Brief, and also featured in the top 5 overall agencies along with multinational agencies, such as Saatchis, DDB and Colenso.
Special's recent campaign for maxshop.com has spread across the world, picking up praise and attention on hundreds of websites - including Kanye West's blog site. The campaign also made it to the front cover of Campaign Brief, making it the first NZ work to be featured on the cover for two and a half years, and traffic to the maxshop.com has surged.
Another high profile project involved creating the billboard, leaflet and press campaign for the Green party leading up to the 2008 election, including the www.voteforus.co.nz viral marketing website.
Special Group aim to create "the sort of work that you wouldn't get from an average advertising agency - and then see it produce results." Strengths of the company include their efficiency, direct communication and a talent for creating offbeat, eyecatching and effective campaigns.