Scott Paterson & Natalia Sourdis Workshop
The workshop is a hands-on activity where participants will be guided through a series of new mindsets, methods and tools for exploring design of the future. We will learn about design thinking, long term thinking, rapid concept generation and prototyping for feedback to take immediate tangible actions into the world. Participants will work in groups to iterate concepts for new products or services as well as the organisation that generates, delivers and supports it.
*A mix of disciplines is highly desired*
Scott Paterson is a senior design lead at IDEO. His work focuses on the intersection of technology and space whether designing mobile applications, embedded interfaces or physical environments.
Natalia Sourdis is senior interaction designer at IDEO.org and in this capacity she creates innovative services, interactions, and experiences to improve the lives of people who need it most. She has worked on projects ranging from designing a financial literacy mobile app to collaborating to bring Design Kit to life, an award-winning human-centred design learning platform.
Prior to joining IDEO.org Natalia worked at the advertising agency Leo Burnett as an interactive art director, creating engaging digital campaigns, creative strategies, and branded multi-platform experiences for clients such as Procter & Gamble. She’s also been involved with a number of startups in NYC, collaborating closely with entrepreneurs to help them improve and grow their product focusing on lean UX practices.
Natalia holds a Bachelor’s Degree in Industrial Design from the Pontificia Universidad Javeriana in Bogotá, Colombia and a Master’s in Interaction Design from Domus Academy in Milan, Italy.